EOC: More In America

What did they do right?
What did they do wrong?
300 words

EOC: How To Make it in America

To create a brand, you need a little more than ambition.  There’s SO much that goes into doing something so big.  You must first, notice that there’s a need to be met, you need to figure out how you can meet this need, how you can stay in front of your competitors, how you plan to stick out from the rest.  You must KNOW what it is that you bring to the table that will offer you longevity.  You must know how to evolve as the times change.  These things you must know, along with the logistics.  These things will assist you in meeting a need that hasn’t been met.  “Many people view branding as simply creating an identity for a company composed of a logo, a name and an identifiable style. Yet branding is much more than this. It encompasses both the visual and tangible elements of the brand, as well as the emotional and intangible pieces that create a connection between the brand and the consumer.” (More Than A Name By Melissa Davis, Pg. 12) 

The two guys in “How To Make It In America” had already made an attempt at business, but it was a failed attempt.  They were both ambitious, in their own ways, but one of them seemed a little defeated.  I feel that when they both were settled on the RIGHT idea and the RIGHT opportunity, that they both have what it takes to create the brand.  The drive and hunger was evident.  What one lacked in one area, the other picked up.  They were told by another character to “Stop coming to me with ideas, and put those ideas into action, and I will help you”.  Sometimes, an idea is not enough.  At that point, they hadn’t done enough.  But when one puts work behind an idea, magic can be made.  I think that was the best advice they were given.

EOC: My Voice

When you LOVE to do something, you don’t need the recognition. The looks of awe and excitement on the faces of people who watch the final result is acknowledgement enough for me. I love to put things together. I love to create a plan. I love the  process, even the stress of the process, of making that plan come to life. I love the feeling I get when all of that hard work from that plan pays off. I love to create. I LOVE FASHION. In the past I have made things for friends and family that they loved. I made things for myself that I loved. Fashion is happiness to me and I love using fashion to make others happy.  Visual merchandising allows one to create a picture of a brand to the world, so that the world knows WHO and WHAT this brand stands for.  I want to be the one who shows people what they love, or what they can come to love.  I want to show them the many ways to wear and display their personalities through fashion, to the world.  I want to eventually create an emotional attachment to those things; to a brand. I want to do something that will impact others, as well as something that I am passionate about. Happy people make me happy, and beautiful things make people happy. I want to make beautiful things for happy people.