EOC: How To Make it in America

To create a brand, you need a little more than ambition.  There’s SO much that goes into doing something so big.  You must first, notice that there’s a need to be met, you need to figure out how you can meet this need, how you can stay in front of your competitors, how you plan to stick out from the rest.  You must KNOW what it is that you bring to the table that will offer you longevity.  You must know how to evolve as the times change.  These things you must know, along with the logistics.  These things will assist you in meeting a need that hasn’t been met.  “Many people view branding as simply creating an identity for a company composed of a logo, a name and an identifiable style. Yet branding is much more than this. It encompasses both the visual and tangible elements of the brand, as well as the emotional and intangible pieces that create a connection between the brand and the consumer.” (More Than A Name By Melissa Davis, Pg. 12) 

The two guys in “How To Make It In America” had already made an attempt at business, but it was a failed attempt.  They were both ambitious, in their own ways, but one of them seemed a little defeated.  I feel that when they both were settled on the RIGHT idea and the RIGHT opportunity, that they both have what it takes to create the brand.  The drive and hunger was evident.  What one lacked in one area, the other picked up.  They were told by another character to “Stop coming to me with ideas, and put those ideas into action, and I will help you”.  Sometimes, an idea is not enough.  At that point, they hadn’t done enough.  But when one puts work behind an idea, magic can be made.  I think that was the best advice they were given.